Last Updated: February 23,2026
At Beverly Wilshire Aesthetics, accessible from https://www.bwaesthetics.com, your privacy is a top priority. This Privacy Policy outlines the types of information we collect, how we use it, and the steps we take to ensure your data remains secure. Beverly Wilshire Aesthetics is a DBA of Behnoush Zarrini MD Inc.
We collect information to provide better services to all our clients. This includes:
Personal Identification Information: Name, email address, phone number, mailing address, and date of birth when you register for an account or book a consultation.
Health & Consultation Data: Information provided via intake forms, including skin concerns or treatment history, to better prepare for your aesthetic services.
Communications: Records of any contact you have with us, including emails, chat transcripts, or attachments sent through our contact forms.
Log Data: Standard web information such as IP addresses, browser type, Internet Service Provider (ISP), date/time stamps, and referring pages.
We use the data we collect for the following purposes:
To schedule and manage your appointments.
To provide, operate, and maintain our website and services.
To communicate with you regarding your treatments, updates, and promotional offers.
To improve and personalize your experience on our website.
To detect, prevent, and address fraud or technical issues.
If you choose to opt in to receive SMS communications from Beverly Wilshire Aesthetics, the following terms apply:
Opt-In Consent
By providing your mobile phone number through our website forms, booking platforms, intake paperwork, or other direct interactions, you expressly consent to receive recurring text messages from us. These messages may include appointment confirmations, appointment reminders, post-treatment care instructions, account notifications, and occasional promotional offers or updates related to our services. Consent to receive SMS messages is not a condition of purchase and may be declined without affecting your ability to receive services.
Message Frequency
Message frequency will vary depending on your appointments, account activity, and selected communication preferences.
Opt-Out Instructions
You may opt out at any time by replying STOP to any message. After opting out, you will no longer receive SMS communications unless you re-enroll. For assistance, reply HELP or contact our office directly.
Data Rates
Standard message and data rates may apply according to your wireless carrier plan. Beverly Wilshire Aesthetics is not responsible for carrier-imposed charges.
Mobile Information Use & Protection
We respect the privacy of your mobile information. Your phone number and SMS consent data are used solely for communication related to your care and our services.
No Sale or Sharing of Mobile Data
We do not sell, rent, trade, or share your mobile phone number or SMS opt-in information with third parties or affiliates for marketing or promotional purposes. All text messaging originator opt-in data and consent records are strictly confidential and will not be disclosed to any external parties, except as required by law or to trusted service providers solely for the purpose of delivering our messaging services.
We use “cookies” and similar tracking technologies (like web beacons and JavaScript) to enhance site navigation and analyze site usage.
Purpose: These help us understand user behavior and measure the effectiveness of our marketing campaigns.
Management: You can choose to disable cookies through your browser settings; however, some features of our website may not function properly without them.
We implement a variety of security measures to maintain the safety of your personal information:
Encryption: We use industry-standard encryption to protect data transmitted online.
Access Control: Access to personal data is restricted to authorized employees who need the information to perform a specific job (e.g., billing or customer service).
Retention: We only keep your information for as long as necessary to provide you with our services and for legitimate legal or business purposes.
Depending on your location, you may have the following rights:
The Right to Access: Request copies of your personal data.
The Right to Rectification: Request that we correct inaccurate or incomplete information.
The Right to Erasure: Request that we delete your personal data under certain conditions.
CCPA (California): You have the right to request disclosure of what data is collected and the right to opt-out of the “sale” of personal information. (Note: We do not sell your personal data.)
Our website may contain links to other sites (e.g., booking platforms or social media). Our Privacy Policy does not apply to these third parties. We encourage you to review their individual privacy policies to understand how they handle your data.
Beverly Wilshire Aesthetics does not knowingly collect Personal Identifiable Information from children under the age of 13. If you believe your child has provided such information, please contact us immediately, and we will remove it from our records.
If you have questions about this policy or wish to exercise your data rights, please contact us at:
Beverly Wilshire Aesthetics Email: info@bwaesthetics.com
Website: https://www.bwaesthetics.com
Phone: 1-424-453-5340
