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Personal Integrity
Every team member is expected to act with honesty, respect, and accountability in every patient interaction. We do not misrepresent credentials, outcomes, or pricing, and we take responsibility for mistakes.
Standards of conduct
Ethics Policy
This page describes the personal, organizational, and corporate standards of behavior expected at Beverly Wilshire Aesthetics. It applies to every member of our team — from clinical staff and front desk to content contributors and leadership.
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Patient Dignity
We treat every patient with dignity, regardless of background, appearance, or treatment history. Discrimination, harassment, or dismissive conduct is never tolerated.
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Clinical Excellence
Medical decisions are guided by patient safety and evidence-based practice. We do not recommend unnecessary treatments, and we clearly explain risks, benefits, and realistic outcomes.
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Honest Communication
Our marketing, website content, and consultations reflect real services, real pricing context, and real clinical leadership. We distinguish education from editorial storytelling.
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Privacy & Confidentiality
Patient information, photos, and testimonials are handled with strict confidentiality. We obtain documented consent before sharing any identifying material and respect all requests to remove or anonymize content.
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Accountability
We investigate concerns promptly, correct verified errors, and use feedback to improve. Patients and visitors can report issues directly by phone, email, or in person.
Personal Standards of Behavior
Every person representing Beverly Wilshire Aesthetics is expected to conduct themselves professionally, compassionately, and honestly. This includes arriving prepared, communicating clearly, respecting personal boundaries, and avoiding any behavior that could make a patient or colleague feel unsafe or undervalued.
Staff must present accurate credentials and scope of practice. We do not inflate qualifications, promise guaranteed results, or pressure patients into procedures. Conflicts of interest — financial, personal, or promotional — are disclosed and managed.
Organizational Standards
Our practice operates on a patient-centered model. That means informed consent is obtained before every treatment, protocols are followed consistently, and patient concerns are escalated appropriately. We maintain a clean, safe environment and comply with all applicable medical spa, aesthetic, and healthcare regulations.
We invest in ongoing education, regular protocol review, and team training. Clinical content published on our website is reviewed by Dr. Behnoush Zarrini to ensure it reflects responsible, current aesthetic medicine.
Corporate Standards of Conduct
Beverly Wilshire Aesthetics conducts business lawfully, fairly, and transparently. We honor our advertised pricing and policies, respond to reviews and feedback in good faith, and compete without disparaging other providers. We do not engage in deceptive marketing, fake reviews, or misleading before-and-after imagery.
We are committed to equal access and non-discrimination in hiring, service, and communication. We respect intellectual property, patient privacy laws, and the communities where we operate.
Content & Publishing Ethics
Everything on this site is original and internally produced. We do not accept sponsored content, paid placements, or advertorial contributions.
- Clinical content is reviewed by Dr. Behnoush Zarrini.
- Narrative "BWA Briefings" are labeled as creative work, not news or medical advice.
- External links are provided for context, not as paid endorsements.
- Patient photos and testimonials require documented written consent.
Medical Review Process
Dr. Zarrini reviews clinical content for accuracy, safety, and relevance before publication and on a recurring schedule.
- Verification of procedure descriptions and candidacy criteria.
- Review of risk, recovery, and outcome language.
- Regular re-review of high-traffic clinical pages.
- Updates when standards of care or practice details change.
Corrections, Consent & Reporting
When we identify a factual error, outdated clinical guidance, or change in practice details, we correct the page and note the revision date where the change is material. Minor typographical fixes may not be individually logged.
Any patient photo, testimonial, or case reference is shared with documented written consent. We respect requests to anonymize, alter, or remove identifying details. We do not use stock photography to represent real patient outcomes.
To report an ethical concern, contact us directly by phone or email. Please include the page URL or situation, the issue, and any source that can help us verify and address it.
Not Medical Advice
Information on this website is for general educational purposes and does not replace a personal consultation with a qualified medical provider. Treatment plans, candidacy, and expected outcomes can only be determined after an in-person or virtual evaluation. If you have a medical emergency, call 911 or visit the nearest emergency department.
Tyler Cox
Managing Director
Tyler bridges clinical discipline with high-end artistry at Beverly Wilshire Aesthetics. With nearly 20 years of industry experience, he oversees our elite service delivery and ensures every patient experience is anchored in meticulous safety standards, efficacy, and evidence-based protocols.
Dr. Behnoush Zarrini
Medical Director & Reviewer
Dr. Zarrini leads medical review and clinical governance for Beverly Wilshire Aesthetics. He ensures that our content, protocols, and patient communications reflect current, responsible aesthetic medicine practice.
Questions About Our Ethics Policy?
Call or text (424) 453-5340, or visit us at 9100 Wilshire Blvd Suite 363 W, Beverly Hills, CA 90212. You can also book a consultation to discuss your own aesthetic goals in person.
Contact Beverly Wilshire Aesthetics